Lucas LaChance: Revenue Generation through Digital Marketing | Capstone Conversations

Update: 2024-11-04

Description

With Jean Caragher
For CPA Trendlines

Lucas LaChance brings an auditor’s eye to marketing as the partner in charge of practice growth at Dallas-based Lane Gorman Trubitt, where he drives digital strategies that have fueled 143 percent revenue gains.

More Capstone Conversations here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friday with Gear Up for Growth here |

But the bigger challenge, LaChance tells Jean Caragher in this episode of Capstone Conversations, is winning the competition for a shrinking pool of CPAs. “Human resources and marketing have to work hand in hand,” he says.

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Lucas LaChance: Revenue Generation through Digital Marketing | Capstone Conversations

#box-pro-ellipsis-173249072610431{-webkit-line-clamp:2;}Lucas LaChance: Revenue Generation through Digital Marketing | Capstone Conversations

Lucas LaChance: Revenue Generation through Digital Marketing | Capstone Conversations

CPA Trendlines

Lucas LaChance: Revenue Generation through Digital Marketing | Capstone Conversations